CYAN MOVEMENT

SAVING THE WATER

How do you draw attention to a resource that everybody seems to take for granted? How do raise awareness about something that doesn’t seem to have a noticeable effect on your life now (or maybe even in the next few years)?
Ambev developed a system of brewing that not only conserved water, but also returned processed water back into nature in a cleaner state than when it was collected. We wanted to take the initiative to raise awareness about water consumption, and we wanted to go beyond conventional use of media to do it. So we literally painted the town blue.

AWARDS

FIAP 2010 Bronze – Combined Channel
WAVE Festival 2010 – Bronze – Promo
ABOUT Media 2010 – Gold & Grand Prix – Creativity
COLUNISTAS 2010 – Gold – Case Promo Institucional

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ABOUT THIS PROJECT

Client: Ambev
Agency: LODUCCA.MPM, Sao Paulo, Brazil
Creative Director: Guga Ketzer
Digital Art Director: Rodrigo Mavu

Art: Cassio Moron, Fernanda Fajardo, André Pauletti
Copywiters: José Arnaldo Suaid, Marcelo Jordão,
Mirelle Martins, Fred Rodrigues
Interactive: Raphael Franzini