The brief was to provide a mechanism that would allow the TA, who we identified as people with sufficiently high net worth to be targeted by C-level publications, with an interesting and immediate way to engage with RSA’s instant SMS quote mechanism. This was part of a wider strategy where RSA, in a tie up with the RTA, could use a car plate number as the only piece of information to provide an insurance quote to potential or existing customers.
Informational transactions directly from the print ad: ACTIVATED. We wanted to take the RSA experience “Easy as Ever” to another level of consumer service by giving the audience the option to respond immediately – straight from the print ad. We custom-made a device, wired onto our print medium which communicated with RSA’s servers. This allowed customers and potential clients to type their details and request for a car insurance quote, on-the-spot. In mere minutes, RSA sends a quote to the customer’s mobile device.
Agency: OGILVY ONE, Dubai, UAE
Creative Director: Fabian Roser
Associate Creative Director: Sally Tambourgi
Senior Art Director: Rodrigo Mavu
Copywriter: Louise Bolo
Designer: Gaia Armellin
Creative Technologist: Niv Baniahmad
Video Case: Rodrigo Mavu/Mambo Jack
Account Director: Fahad Osman
Account Manager: Samara Ghori