It’s common knowledge that the Smart Car is small. There are several reasons why it is: it makes mobility in an urban environment easier, and it also makes consumption much more sustainable, both for the owner and the environment.
So, we created a banner that communicated this sentiment – smart consumption for a better environment. So since Smart Cars don’t need that much space – even on banner – we decided to do something amazing. We donated the rest of the banner space to the World Wide Fund for Nature (WWF).
Agency: Impact Proximity, Dubai, UAE
Creative/Art Director: Rodrigo Mavu
Copywriter: Mark Fillon
Senior Flash Developer: Vincent Maraschin