We wanted to show how AMD is the technology that will power the next generation of computers. We got the idea of creating a website where the audience was free to do what they wanted with the campaign site.
So we created the AMD Blank Website. It’s exactly what it is – completely blank. We gave users tools that enabled them to upload basically anything they can think of (images, audio, messages, etc.) and enabled them to publish it on the website via “balloons”. We created the Vision Gallery, where users could share their creations and socialize with other users using a “LOVE” voting system. The best balloons won prizes of up to US$10,000.
Client: AMD Chipset
Agency: Impact Proximity, Dubai, UAE
Creative/Art Director: Rodrigo Mavu
Copywriter: Mark Fillon
Senior Flash Developer:: Vincent Maraschin
Project Manager: Jason Dallinga